A Communication Plan will be prepared to define the Communication Strategy and fundamental aspects such as:
1. Target audience, covering beneficiaries (RTOs, industry, Public Authorities, key decision makers, etc.) and EU citizens (general public) from the different sectors.
2. The main messages to be communicated to the target audiences, namely:
- Benefits of adopting prevention strategies into other potentially involved industries from related sectors (e.g. food industries beyond the marine origin sources, food manufacturing).
- Benefits of cooperating at territorial level in the project, co-financed by the EU, to build on strategies for the management toxin alert systems.
- Benefits of using the ALETOX-NET Platform and the Alert System.
- Main results of the project.
- The Communication Strategy, combining Online and Offline channels: Conferences and Attendance to Events; Project Website (including the ALERTOX-NET Platform); Project Image and Communication Material; Media Relations, Publications, and Stakeholders´network
- The Channels: partners‘ regional ecosystems, making a strategic use of their network and sites; European related Initiatives, establishing a strategic cooperation to find synergies and participate in related events; publishing news about the project in Social Media and Media.
The MARINE INSTITUTE will coordinate the communication strategy and its different tasks. This communication Plan will specifically state that other industries (with average 3 representatives per region) and Regional administrations (1 per region, signing Intent Letter) will be involved in the REGIONAL WORKING GROUPS (WP3). This will guarantee involvement, beyond the surveillance agencies involved in the consortium (IFREMER, INTECMAR and CEFAS) and the industry associated partners.
All partners will be involved by spreading the results among their networks.